Social Media

Do you know how many potential clients use social media on a daily basis? Using the internet and other digital communication has become a part of billions of people’s daily lives. For instance, the current rate of internet use among American adults is about 87% and is closer to 100% for demographics such as college-educated and higher-income adults. If most customers engage in social media, firms should engage with social media as well. This doesn’t mean a firm must solely rely on social media for building lasting relationships with consumers, but rather they should get in front of trends and use it as another valuable resource to connect with consumers.

Social media includes computer-mediated tools that allow people, companies, and other organizations to create, share, and exchange information. From a business standpoint, you can exclude any initial financial cost to begin your campaign and instead allot your time to developing a personalized strategy for your organization.

Facebook is the World's Top Social Network

Facebook’s mass appeal opens and closes doors for companies depending on the degree of maintenance and credible actions they complete on the site. A consumer often looks for a company via Google and Facebook. On Facebook, they look for diversity in the content shared and level of professionalism which lends credibility and trust in who the company represents themselves as. That is the begining of consumer connections which more organizations are engaging in for the ability to gain more long term consumers, lending future return on investment.

When We Use Social Media

To implement an effective social media campaign, it is best when you plan an organized time post and the right times to get in front of your target market. When you can understand what, when, and where your target is, the easier it is to get results from your campaign. Most believe in posting at random times; however, it has been shown that the early afternoon into the evening is the best time to submit a post. This places your content in the best time slot for potential consumers to be receptive to your content.

Frequent Social Media Use

When individuals spend their time on social media:

  • After work/evening: 58%
  • Before going to bed: 48%
  • First thing in the morning: 42%
  • During breaks: 31%
  • Lunchtime: 30%
  • During work: 21%
  • Commuting: 17%

Main Social Media Platforms

Social Media Icons

Social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. These changes are the focus of the emerging field of “technoself studies”.

More Americans get their news via the Internet than from newspapers or radio, as well as three-fourths who say they get news from e-mail or social media sites’ updates, according to a report published by CNN. The survey suggests that Facebook and Twitter make news a more participatory experience than before as people share news articles and comment on other people’s posts.

Social Media In Your Business

Implementation for an effective social media campaign may seem a little daunting, at least at the beginning. At the introduction of your social media campaign, regular posting may seem overwhelming if you haven’t organized and regimented a plan to include diverse material that also engages individuals. When you are running a small business, this can seem tedious and distracting from the company’s main goal.

We understand that, which is why we have services which cover a range of digital media marketing campaigns that are created to address your specific social media needs.

If you want help using this untapped resource to reach out to more potential customers, contact us at Velocity Marketing Partners, and we will be happy to show you some strategies and ways to implement your first Facebook ad campaign.